SUPPORT OF INVESTMENT PROJECTS
"Ideas are valuable in themselves, but every idea is only an idea in the end. The task is to implement it practically" - this dictum of Henry Ford should always keep in mind a person who has decided to engage in such a complex, but at the same time exciting type of activity as entrepreneurship. To achieve success in this area can not be someone who visited a brilliant business idea, but only someone who is able to bring it to practical implementation.
Sooner or later, entrepreneurs are faced with such concepts as market analysis, marketing research, business planning, and investment analysis.
That is why each of the investment projects is assigned one of our experts with at least 12 years of experience. It conducts strategic sessions with the client, analyzes data, and creates a smart product together with its working group.
WE SUPPORT PROJECTS AT ALL STAGES:
1. Working session
a) Analysis of the environment and goal setting
The project team (the author of the business idea and our experts) discuss the current market situation, competitors, goals and objectives, as well as the time frame in which they should be achieved, and the resources that can be attracted for this purpose. We find out all the limitations of the work and build hypotheses.
b) The Product
We discuss in detail the product or service that needs to be promoted according to the business idea: advantages or differences from competitors, and identify strengths and weaknesses as much as possible.
C) Clients
The target audiences that the business idea is aimed at are identified, their motivation and points of contact are studied.2. Express audit and brand model
The brand model is the basis of the company's ideology and all its tactical and strategic actions to implement the business idea. The model defines the company's values, working methods, and communication style.
At this stage, a market vision is formed, trends are studied, research is conducted, hypotheses are tested, and an immersion in internal analytics takes place. As a result, the client is offered 2-3 effective brand models, from which he needs to choose one for further work on the strategy of implementing the business idea.3. Strategy
The strategy is based on the selected brand model and has the following structure:
• Company: sales / marketing / assessment of the existing situation;
• Competitors: companies, brands, marketing and communication activities;
• Customers: segmentation of the brand's target audience;
• Assortment and pricing policy;
• Sales model;
• Possible development directions: new markets / new needs / new positioning;
• 1-year work plan;
• Required resources, budget;
• Development forecast;
• Performance assessment system;
• Alternative scenarios in case of changes in market conditions.